Deep dive on the transaction overview, key cost and revenue drivers that lie underneath the online paradox to understand the key issues of different fulfilment options

Margin dilutive home delivery – home delivery drivers


The margin impact of home delivery is driven by the operational model (picking and last mile transportation) and commercial model (delivery fee)

Indicative home delivery profitability

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Indicative Click & Collect profitability

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Sources: Deloitte analysis, company P&L data, annual reports, desk search, expert interviews