Introduction

This document shares the basis of online grocery, the financial implications of transactions moving to online, and a translation towards a profitable future

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Provide an insight in the grocery industry, corresponding trends, and share typical margins for store and online transactions

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Deep dive on the transaction overview, key cost and revenue drivers that lie underneath the online paradox to understand the key issues of different fulfilment options

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Share solution directions that can help to turn The Online Paradox into a profitable online business model